Observations

Mars Eyes $30 Billion Acquisition of Kellanova in Largest Deal Yet

Mars Eyes $30 Billion Acquisition of Kellanova in Largest Deal Yet Aug/15/2024

Mars Inc., the confectionery giant known for brands like M&M's and Snickers, is aiming to acquire Kellanova, the owner of Pringles and Cheez-It, in a potential $30 billion deal. This would mark Mars' largest acquisition to date, surpassing its $23 billion purchase of Wrigley in 2008. Mars is offering $83.5 per share for Kellanova, whose stock recently closed at $74.5. Kellanova, which spun off from Kellogg last year, also owns brands like Pop-Tarts and Eggo. Beyond candy, Mars, a family-owned business, also sells food products like Ben's Original rice and has a substantial pet food division. The tag cloud below highlights Mars Inc.'s registered trademarks in the US.