Analysis

COMPANY

Services

Account

  • Home
  • Chanel Defends 'Allure' and 'Coco' Across the Atlantic

Observations

Chanel Defends 'Allure' and 'Coco' Across the Atlantic

Chanel Defends 'Allure' and 'Coco' Across the Atlantic Mar/03/2026

At the close of February, Chanel moved to shield two of its most prized brand families, filing U.S. oppositions against 'ALLURE BY ARI' and 'KOCOSHOW', arguing that they encroach on its established “ALLURE” and “COCO” trademarks across cosmetics, fragrances, and apparel. The contested applications cover a broad sweep of beauty products—from perfumes and anti-aging creams to lip gloss and hair dyes—as well as clothing. In parallel, Chanel has pursued similar action in the European Union. In a recent EU ruling concerning the 'COCO' mark, the Opposition Division found a likelihood of confusion where the earlier sign was reproduced at the beginning of the contested mark, leading to partial rejection of the application. The following visualization shows detailed information on the opposed trademarks, illustrating the breadth of goods at issue. Together, the cases highlight Chanel’s resolve to defend its heritage names with legal precision.

Search For Key Findings

Latest Surveys