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Viacom Fights 'SPONGEBB' Trademark as It Stakes Fresh Claims in Kids’ Content

Viacom Fights 'SPONGEBB' Trademark as It Stakes Fresh Claims in Kids’ ...

Viacom International has filed an opposition against 'SPONGEBB', a vehicle parts trademark it says infringes on its iconic ‘SpongeBob’ brand, even as the media giant launches new animated properties aimed at revitalizing its kids’ entertainment portfolio.