Lincoln Global Stakes Claim with 'FLEXCONNECT' Trademark as Legal, Brand, and Financial Strategies Converge
May/26/2025
On May 8, Lincoln Global, a subsidiary of Lincoln Electric Holdings, filed a U.S. trademark application for FLEXCONNECT, a brand aimed at advanced welding and plasma cutting systems, encompassing components ranging from torches and cutters to adapters, cables, and integrated replacement parts. The filing reinforces Lincoln’s push into industrial innovation amid heightened attention to intellectual property protection—evidenced by its parallel domain dispute victories against cybersquatters in WIPO cases. Lincoln successfully argued that domain names <lincolnelectric-company.com> & <lincoln-electrics.com> mimicking its core LINCOLN ELECTRIC brand were registered in bad faith to exploit its established reputation. These actions align with Lincoln’s broader corporate momentum: in 2024, the company posted $4.01 billion in revenue, with $3.52 billion in total assets and $466.11 million in net income. Despite uneven annual growth across metrics such as operating profit and liabilities, Lincoln Electric has steadily expanded its equity base and gross profit, suggesting disciplined financial management even as it scales globally. Following table presents the key financial metrics for Lincoln Electric Holdings, their values for 2024, increases since 2020, and whether the growth trend over the period was continuous—offering a snapshot of the company’s operational resilience and strategic focus.
