LVMH Appoints Veteran Executive Michael Burke to Spearhead Americas Strategy Amid Regional Headwinds
Jul/10/2025
LVMH has named Michael Burke as Chairman and CEO of LVMH Americas, effective July 7, in a strategic reshuffling aimed at strengthening the luxury conglomerate’s position in the Americas amid softening regional sales. Burke, a longtime confidant of Bernard Arnault and former head of LVMH Fashion Group, will oversee the group’s interests across North and South America, reporting to Group Managing Director Stéphane Bianchi. Notably, no update was provided on the roles of Anish Melwani and Davide Marcovitch, who currently lead LVMH’s North American and Latin American operations, respectively. The leadership transition comes on the heels of a 2% global revenue dip in Q1 and stagnant U.S. sales, prompting a pivot toward bolstering investment in the Americas during what LVMH described as a “complex and evolving geopolitical period.” Burke, whose decades-long career includes top posts at Dior USA, Louis Vuitton North America, Fendi, Bulgari, and most recently Louis Vuitton, also serves as Tiffany board chairman and advisor to Arnault. His appointment follows a broader 2025 executive reshuffle across Fendi, Dior, Kenzo, Loro Piana, and LVMH Watches, signaling a deliberate reorientation of leadership to navigate turbulent market dynamics and sharpen strategic focus across key geographies. Following visualization shows the most recent trademark filings in the United States by Louis Vuitton and Loro Piana for product categories spanning fabrics and textile goods, bed sheets and table covers, as well as perfumes, perfumery, eaux de toilette, eaux de cologne, and deodorants for personal use.
