McDonald’s Draws the Line: Trademark Offensives Target ‘MC’ Mimics Across Industries
Jul/23/2025
On July 22, McDonald’s Corporation launched a fresh wave of trademark opposition filings in the United States, targeting three distinct companies whose brand names allegedly encroach on its well-known family of 'MC' and 'MAC' trademarks. The global fast-food giant opposed 7Hills Catering’s use of 'MAC SHACK' for restaurant and catering services—an area squarely within McDonald’s domain—along with apparel trademarks like 'MCUDICHH', filed by Hefei Ruifen Trading for socks, hats, and novelty garments, and 'MICMIS', filed by Qixian Tianxin Trading for a wide-ranging portfolio of electronics and accessories. These actions are part of McDonald’s broader, long-standing strategy to defend the integrity of its iconic brand stable, which includes McFlurry, McMuffin, McDelivery, and McChicken, among others. The company argues that these marks not only evoke a visual and phonetic similarity but also risk diluting the distinctiveness of the McDonald’s name and misleading consumers about affiliation or endorsement. The following table offers a detailed overview of all current U.S. opposition filings by McDonald’s, outlining the contested trademarks, filing dates, and respective product categories—underscoring the brand’s aggressive stance in protecting its linguistic turf.
