Aldi Files New U.S. Trademarks While Prevailing in Global Brand Disputes
Sep/02/2025
As Aldi Inc. deepens its U.S. market footprint, the company is pursuing a dual-front strategy: broadening its intellectual property portfolio and defending its brand integrity online. On August 29th, the German discount retailer filed several new U.S. trademark applications, targeting product categories that span from hand-operated grabbing tools under the 'WELBY' mark to sprayers and rain gauges marketed as 'GARDENLINE', as well as office organizers and magnetic board games under 'KIRKTON HOUSE' and non-metal floor tiles as 'EASY HOME'. These filings suggest a diversification beyond consumables, reinforcing Aldi’s commitment to low-cost, private-label expansion. Following visualisation shows detail info on these newly filed trademarks. Simultaneously, the company has secured favorable rulings in three domain name disputes administered by the World Intellectual Property Organization. In cases panels ordered the transfer of domains - <aldi-shoping.com>, <aldigift.com>, and <aldidealz.com> — after finding clear evidence of bad-faith registration.
