Giorgio Armani, Architect of the Power Suit, Dies at 91
Sep/04/2025
Giorgio Armani, who has died at 91, transformed the fashion landscape by dismantling the rigidity of the men’s suit and refashioning it into a softer, more fluid silhouette that became the global uniform of ambition and allure. His sleek tailoring, immortalized in American Gigolo and worn by executives, celebrities, and politicians alike, turned "Armani" into shorthand for understated power. Over five decades, he built a $12 billion empire spanning haute couture, hotels, and housewares while remaining sole owner and creative force, never naming a successor. Though disciplined and reserved, Armani was among the first to exploit the red carpet’s marketing potential, dressing everyone from Warren Beatty to Beyoncé and making Oscar night feel like "the Armani Awards". His legacy lies not in flamboyance but in refinement, an enduring testament to his belief that true elegance whispers rather than shouts. The following tag cloud shows the portfolio of Armani’s registered U.S. trademarks, reflecting the breadth of brand protection across fashion, lifestyle, and luxury goods.
