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LVMH Parts Ways With Marc Jacobs Following Nearly Three Decades

LVMH Parts Ways With Marc Jacobs Following Nearly Three Decades May/25/2026

LVMH has agreed to sell Marc Jacobs to WHP Global and G-III Apparel Group in an $850 million transaction that will divide ownership equally between the two buyers, marking the end of a relationship that began in the late 1990s when the designer joined Louis Vuitton as creative director. Under the arrangement, G-III will oversee Marc Jacobs’s operating business, including wholesale and direct-to-consumer activities, while WHP Global will manage licensing and broader intellectual-property strategy. Marc Jacobs himself is expected to remain as creative director, preserving continuity for a label long associated with accessible luxury handbags and contemporary fashion. The disposal reflects LVMH’s continued portfolio reshaping, echoing its earlier sale of Donna Karan and DKNY to G-III in 2016, while allowing the French luxury conglomerate to sharpen focus on its larger global houses such as Louis Vuitton, Dior, and Fendi. The deal, expected to close by October, also arrives against a backdrop of heightened trademark activity involving Louis Vuitton in the UK, where recent proceedings examined disputes surrounding the company’s iconic LV monogram and related registrations for lifestyle and homeware products.

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