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Inditex Defends Zara Brand While Securing Key EU Trademark Victory

Inditex Defends Zara Brand While Securing Key EU Trademark Victory Jun/05/2026

Inditex, the owner of Zara, intensified its trademark enforcement efforts on June 2 by filing a U.S. opposition against the mark 'ZAYRA', covering hair accessories, fashion ornaments, charms, and related lifestyle products. The company argues that the proposed mark is confusingly similar to its well-established ZARA, ZARA HOME, and ZARA BASIC brands, seeking to prevent potential consumer association with its global retail portfolio. The filing follows a notable success before the European Union Intellectual Property Office, where Inditex successfully defended the validity of its ZARA trademark against a cancellation action based on alleged conflicts with earlier plant variety denominations such as 'SARA' and 'SARAH'. The EUIPO rejected the challenge, concluding that despite some phonetic resemblance, the marks were visually and conceptually distinct and that ZARA did not reproduce the essential elements of the cited plant variety names.

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