Musk’s xAI Files 'MACROHARD' Trademark Amid Clash With Apple and OpenAI
Aug/18/2025
On August 1, Elon Musk’s xAI filed for the U.S. trademark 'MACROHARD', covering an expansive suite of artificial intelligence tools ranging from natural language processing and generative media software to agentic AI systems designed for automation, reasoning, and decision support. The filing coincided with Musk’s latest public feud, this time targeting Apple, which he accused of giving preferential treatment to OpenAI by featuring ChatGPT integration while excluding his chatbot Grok from the App Store’s "Must Have" section. Musk branded the move an "unequivocal antitrust violation" and threatened litigation, though no case has yet been filed. The episode underscores Musk’s combative strategy in a market where he is both challenger and disruptor: once a co-founder of OpenAI, he is now locked in legal and commercial battles with the firm, even as xAI attempts to carve out its own position in a sector dominated by giants. By pairing a bold, tongue-in-cheek trademark with aggressive rhetoric, Musk is signaling that xAI intends not merely to compete in the generative AI race, but to challenge the ecosystem of alliances shaping who gets to dominate consumers’ digital experiences. The following visualization presents detailed information on the newly filed 'MACROHARD' trademark, outlining its broad scope across downloadable and cloud-based AI software applications, including natural language generation, machine learning, chatbot systems, multimedia content creation, reasoning engines, and automation tools for business, personal, and industrial use.
