Coca-Cola Revives 'Sprite' Trademark as Sugar Politics and Sales Surge Intersect
Jul/22/2025
On July 21, The Coca-Cola Company filed a fresh U.S. trademark for 'SPRITE', this time extending the brand’s scope to include not just carbonated drinks but also fruit juices, syrups, and even beer—hinting at possible product diversification beneath the familiar name. The application comes amid a politically charged debate over sugar, as the soda giant prepares to launch a cane sugar–sweetened version of Coca-Cola in the United States, reportedly after a nudge from President Trump. While the move satisfies the populist palate that swears by "Mexican Coke", nutrition experts dismiss the shift as cosmetic, arguing that swapping one sugar for another does little to address chronic health issues. Meanwhile, Coca-Cola’s Q2 earnings told a story of resilience and pricing power: revenues ticked up to $12.5 billion despite lower volume, and profits soared 58% to $3.8 billion. The trademark’s timing—alongside strong sales of Coke Zero Lemonade and headline-grabbing sugar politics—suggests a calculated effort to reposition legacy brands for a market shaped as much by health concerns as by taste. The following visualization provides detailed information about Coca-Cola’s newest trademark application for 'SPRITE'.
