Google Expands Its Brand Portfolio with ‘MERIDIAN’ Trademark and Defends ‘NEST’ Brand
Feb/25/2025
On February 5, Google filed a new trademark application for 'MERIDIAN', aimed at providing online marketing software and data analysis tools. This move highlights the company’s continued focus on expanding its software capabilities in the marketing sector. Just weeks later, Google filed opposition against Shenzhen Jinchengxiang Technology’s 'GLOWNEST', a trademark that it argues too closely resembles its established 'NEST' brand.
Google’s recent filing for the 'MERIDIAN' trademark signals its ongoing investment in marketing software tools. The new trademark covers online, non-downloadable software designed to analyze marketing data, customer engagement strategies, and campaign costs. By expanding its portfolio into marketing mix modeling and dashboards, Google is positioning itself as a major player in the data analytics space. As businesses increasingly rely on sophisticated data-driven solutions, Google’s new offering stands to benefit a wide range of industries looking to optimize their marketing strategies. The 'MERIDIAN' trademark is an extension of Google’s push into the enterprise software market, building on its reputation for delivering innovative tools to businesses. The following visualisation shows Google’s newly filed trademark.
In addition to expanding its trademark portfolio, Google has taken a firm stance in defending its brand against potential confusion. On February 24, the company filed opposition against Shenzhen Jinchengxiang Technology’s 'GLOWNEST' trademark, which it claims closely resembles the 'NEST' trademark. Known for its smart home products, including thermostats and security cameras, the 'NEST' brand is integral to Google’s product offerings. The opposition is focused on protecting the brand’s integrity, particularly as 'GLOWNEST' applies to a range of lighting products such as lamps and flashlights. With the rise of numerous competitors in the smart home and IoT markets, Google’s decision to act against 'GLOWNEST' reflects the company’s commitment to maintaining a distinct brand identity. The following visualisation shows detailed information on the opposed trademark by Google.
