Analysis

COMPANY

Services

Account

  • Home
  • Lavazza Defends Its Brand as Financial Pressures Mount

Observations

Lavazza Defends Its Brand as Financial Pressures Mount

Lavazza Defends Its Brand as Financial Pressures Mount Feb/19/2026

Lavazza, the Turin-based coffee group with a long record of international expansion and steady revenue growth, is reinforcing its intellectual-property defenses even as profitability has fluctuated in recent years. In February 2026, a WIPO panel ordered the transfer of the domain lavazza-store.top to Luigi Lavazza S.p.A., finding that the site—featuring Lavazza trademarks, product imagery and steeply discounted offers—had been registered and used in bad faith. The panel held that reproducing the LAVAZZA mark and mimicking official content constituted clear impersonation designed for commercial gain. The accompanying tag cloud, illustrating naming trends in Italian coffee-related trademark filings, places this dispute in wider perspective, highlighting how crowded and brand-driven the sector has become. For a company that posted €67.9 million in net income in 2023—well below its 2019 peak—vigorous trademark enforcement remains central to safeguarding reputation and market share in an intensely competitive industry.

Search For Key Findings

Latest Surveys