Ford Accelerates Branding with Formula 1 Comeback
Mar/10/2026
On February 23, Ford Motor Company filed a new figurative trademark in the United States covering a wide spectrum of goods and services linked to motorsports—from racing and electric performance vehicles to branded apparel, promotional campaigns, and automotive entertainment experiences. The move coincides with Ford’s highly anticipated return to Formula 1 after more than two decades, through a partnership with Oracle Red Bull Racing. To amplify the revival, the automaker is extending its global "Ready Set Ford" campaign, using Apple TV’s advertising platform to deliver a serialized storytelling format that highlights how technologies developed for the extreme demands of F1 engineering filter into consumer vehicles. By linking racing innovation with mainstream models such as the F-150 Raptor and upcoming electric trucks, Ford aims to reinforce its performance heritage while engaging a growing global audience drawn to the renewed popularity of Formula 1.
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