Disney Bets on New Story Worlds With ‘ONO GHOST MARKET’
Mar/13/2026
On March 10, Disney filed a new U.S. trademark for 'ONO GHOST MARKET', covering an expansive range of entertainment, digital media, consumer electronics, clothing, and theme-park related services—signaling the potential launch of a new multimedia franchise spanning films, games, merchandise, and live attractions. The filing arrives as Disney and its Pixar division rethink how they cultivate new intellectual property. After years of relying heavily on sequels to proven hits, Pixar’s leadership has acknowledged the difficulty of generating fresh franchises in a crowded entertainment landscape increasingly dominated by streaming platforms and established brands. The studio, now seeking concepts with broader commercial appeal and long-term franchise potential, has begun shifting its creative strategy toward universally relatable storytelling while maintaining its technological and artistic ambitions. 'ONO GHOST MARKET', reportedly inspired by Asian folklore about supernatural marketplaces where the living and the dead interact, appears to fit that approach—offering Disney a narrative universe designed not only for screens but for the company’s wider ecosystem of merchandise, media distribution, and theme-park experiences.
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