Analysis

COMPANY

Services

Account

  • Home
  • Autodesk Sues Google Over 'Flow' Brand in AI Video Showdown

Observations

Autodesk Sues Google Over 'Flow' Brand in AI Video Showdown

Autodesk Sues Google Over 'Flow' Brand in AI Video Showdown Feb/13/2026

Autodesk has filed suit in federal court in California accusing Google of willfully infringing its 'FLOW' trademark, escalating a dispute at the intersection of artificial intelligence and film production software. In a complaint seeking damages and injunctive relief, Autodesk argues that Google’s launch of an AI-driven video tool branded 'Flow' directly collides with its own FLOW suite — an established line of cloud-based, AI-enabled products used across the media and entertainment industry. Autodesk says it introduced the FLOW brand in 2022 and has since embedded it across production tracking, digital dailies, and advanced 3D animation tools, investing heavily to associate the mark with its Oscar-winning software ecosystem. Google, which debuted its generative video product in 2025 and later sought U.S. registration of 'FLOW', allegedly refused to cease use after notice of Autodesk’s prior rights. The complaint highlights overlapping functionality and reported marketplace confusion, arguing that Google’s scale risks overwhelming Autodesk’s established branding. The following visualization, listing Autodesk’s registered U.S. trademarks, places the dispute in broader perspective, underscoring the company’s long-standing and diversified trademark portfolio as it seeks to defend the FLOW mark against what it characterizes as encroachment by a far larger rival.

Search For Key Findings

Latest Surveys