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TikTok Deepens Its AI Push Into Commerce and Advertising

TikTok Deepens Its AI Push Into Commerce and Advertising Feb/25/2026

TikTok is tightening the integration between artificial intelligence and monetization, filing new U.S. trademarks for 'TikTok Smart+', a suite of AI-driven advertising and analytics tools designed to create, optimize and measure digital campaigns. The move complements a broader expansion of AI features within TikTok Shop, where the Seller Assistant chatbot—now widely available—offers real-time performance insights, optimization tips and live support directly inside the platform’s dashboard. The company is also streamlining operations for merchants through automated sample approvals, AI-recommended creator matches and auto-generated clips from live-streams to extend promotional reach. Together, these initiatives signal a strategic shift: TikTok is positioning itself not merely as a social network, but as an AI-enhanced commerce ecosystem where advertising, creator partnerships and storefront management converge in a single, data-driven loop.

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