Nike Expands Its Marks as It Confronts Federal Scrutiny
Feb/16/2026
Nike has moved to reinforce its brand arsenal, filing new U.S. trademarks in February for a stylized star logo and for 'AF1' across a sweeping range of apparel, footwear and athletic gear, underscoring the company’s determination to protect its iconography from sneakers to swimwear. Yet the filings coincide with a more contentious development: the U.S. Equal Employment Opportunity Commission has asked a federal court in Missouri to enforce an administrative subpoena in an investigation into whether Nike’s diversity targets may have resulted in discrimination against White employees and applicants. The agency alleges the company has not fully complied with requests for internal records tied to hiring and promotion practices, while Nike insists it has cooperated in good faith and views the subpoena as an unnecessary escalation.
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