Nintendo Challenges 'RETRO TENDO' Trademark as Switch Sales Decline
Jan/17/2025
On January 16, Nintendo of America Inc. filed an opposition against the trademark application for 'RETRO TENDO', citing its similarity to the Nintendo brand. The application covers a broad range of gaming products and retail services, including controllers, consoles, and guidebooks. Nintendo’s move highlights its vigilance in protecting its brand as it prepares to launch the successor to its Switch console later this year, with details expected this spring. Since its 2017 debut, the Switch has sold over 146 million units, making it the third best-selling console in history after the PlayStation 2 and Nintendo DS. However, as the console ages, sales have slowed, with first-half fiscal year sales dropping to 4.7 million units from 6.8 million a year earlier. In November, Nintendo revised its full-year sales projection to 12.5 million units, down from 13.5 million, reflecting waning demand for the aging platform as anticipation builds for its next-generation device. The following visualisation provides detailed information about the opposed trademark 'RETRO TENDO'.
