Walmart Unveils First Brand Refresh in Nearly Two Decades
Jan/15/2025
Walmart has introduced its first major rebrand since 2008, signaling its evolution into a modern, tech-driven retail powerhouse. With $158 billion in revenue in 2024, including over $100 billion from e-commerce, the world’s largest retailer is rolling out a revamped logo, a custom typeface inspired by its historical roots, and a vibrant 'True Blue' color palette. The redesign, created with Jones Knowles Ritchie and Landor, refines the iconic spark logo and introduces a cohesive design system across digital platforms, advertisements, and stores. While its minimalist advertising has been praised for its sleek, e-commerce-inspired aesthetic, the in-store illustrations have drawn criticism for their lack of creativity. The rebrand reflects Walmart’s commitment to innovation and affordability, maintaining its role as a trusted destination for shoppers worldwide. The following visualization illustrates the evolution of Walmart’s logo, comparing the former and newly designed patterns.
