PepsiCo Expands Beverage Innovation with 'Drips by Pepsi' Trademark
Mar/14/2025
PepsiCo is pushing further into beverage enhancements, filing a new U.S. trademark for 'Drips by Pepsi' on March 12. The filing covers non-dairy creamers, flavored syrups, boba pearls, and concentrates for soft drinks and fruit-flavored beverages, signaling a strategic expansion into mix-in and customization products. As convenience-store sales decline—with fewer consumers purchasing snacks and indulgent treats—PepsiCo is adapting by developing new offerings that cater to changing consumption habits. With fewer gas station customers venturing inside to buy impulse snacks, the company is focusing on diversified, customizable beverage solutions to maintain relevance in a shifting consumer market. The following visualization provides detailed information on PepsiCo newly filed U.S. trademark.
