Disney Expands Globally with New IP, Theme Park in Abu Dhabi, and ‘LET’S GO BACK TO ONE’ Trademark
May/08/2025
In a notable step to grow its Experiences division, Disney filed a new U.S. trademark — ‘LET’S GO BACK TO ONE’ — on April 30 and May 1. The mark encompasses downloadable educational and multimedia content, along with entertainment production services, signaling Disney’s intent to deepen its digital IP footprint. Concurrently, Disney announced plans for a new Disneyland in Abu Dhabi—its seventh global park—financed and constructed by local partner Miral. CEO Bob Iger emphasized that the Middle East offers untapped brand affinity, with the new park expanding reach to a closer, underserved consumer base. While Disney provides design and operations input, it will earn a revenue share from the venture. The move dovetails with the company’s broader $60 billion investment in parks and cruises over the next decade. During the same period, Disney reported a 7% year-over-year increase in quarterly revenue to $23.62 billion, buoyed by a profitable streaming segment and stronger U.S. theme park performance. Notably, its entertainment platforms Disney+ and Hulu reached 180.7 million subscribers. The company’s forward-looking IP and park expansion initiatives suggest resilience amid cable-TV erosion and potential global economic headwinds. Following visualisation shows detailed information on the newly filed Disney U.S. trademarks.
