United Airlines Challenges 'UNITED SAFETY' Filings in Defense of Its 'UNITED' Brand
Apr/25/2025
United Airlines, established in 1926 as Varney Air Lines and now a global aviation leader, recently requested additional time to oppose trademarks filed by United Safety Ltd., specifically 'UNITED SAFETY' and 'UNITED UNITED SAFETY'. These applications cover a wide range of goods and services, including downloadable safety publications, rental services for safety equipment, emergency response vehicles, and safety consulting primarily targeted at industries such as oil and gas, petrochemicals, mining, and power generation. United Airlines, which commands roughly 16% of the U.S. domestic market and competes closely with Southwest, Delta, and American Airlines, is expected to argue potential confusion with its established 'UNITED' brand, emphasizing the extensive reach of its trademarks. With major hubs in Chicago, Denver, Houston, Newark, and San Francisco—and notably serving nearly 13 million passengers in Denver alone last year—United’s protective stance underscores the importance of brand distinctiveness in fiercely competitive markets. Following visualization shows detailed information on the opposed trademarks by United Airlines.
