Hasbro Files ‘COLD SLITHER’ Trademark as U.S. Toy Giant Expands Deeper into Entertainment
Apr/10/2025
Hasbro, Inc., the Rhode Island-based toy and entertainment powerhouse, filed a U.S. trademark application on April 2 for COLD SLITHER, signaling a deliberate push into the music and multimedia domain. The trademark spans a wide array of goods and services, including musical sound recordings, live and digital musical performances, artist appearances, as well as non-downloadable music videos and audio content delivered via a dedicated website. Complementing its media ambitions, the application also covers tangible products such as printed posters, sheet music, stickers, comic books, and concert guides. This initiative emerges as Hasbro adapts to shifting consumer behavior, with the U.S. toys and games market expected to generate $41.68 billion in 2025 and show a CAGR of 3.47% through 2029. Despite a year-over-year revenue dip to $5 billion in 2023, Hasbro remains a player with an iconic brand portfolio, including Monopoly, Risk, Cluedo, and Trivial Pursuit. The following visualization provides detailed insights into the scope and classification of this new Hasbro trademark, highlighting its strategic alignment with the company’s evolving entertainment portfolio.
