Observations

Meta Opposes 'SURVIVORBOOK' trademark, Continues Brand Defense Efforts

Meta Opposes 'SURVIVORBOOK' trademark, Continues Brand Defense Efforts
Mar/19/2025

Meta Platforms filed an opposition on March 17 against Wellness Source, LLC’s trademark 'SURVIVORBOOK', claiming it closely mirrors its prominent 'Facebook' branding. 'SURVIVORBOOK'covers software designed for social networking, content sharing, and peer-to-peer medical record exchanges. Meta argues that the similarity could confuse users and harm its established brands. This opposition aligns with recent efforts by Meta to safeguard its trademarks online, as illustrated by successful WIPO actions against domains like <facebook-guidelines.com>, <facebook-safe.com>, and <fbads88.com>, which were found similar. The company’s aggressive stance underscores its commitment to maintaining the integrity of its digital identity amid rising trademark disputes. The following visualization provides detailed insights into the opposed 'SURVIVORBOOK' trademark.