NHL Opposes 'MVNHL' Trademark, Citing Brand Confusion Risks
Mar/27/2025
On March 26, the National Hockey League (NHL) filed a formal opposition against the trademark 'MVNHL', arguing the name infringes upon and dilutes its established portfolio of marks, including 'NHL', 'NHL Stanley Cup Playoffs', 'NHL Winter Classic', and others. Originally sought for a variety of consumer goods—ranging from backpacks and handbags to pet accessories and baby carriers—the disputed trademark could cause consumer confusion, according to the NHL. The league’s action underscores its broader commitment to rigorously protect brand integrity against similar trademarks, particularly when it perceives potential marketplace overlap. The accompanying visualization details specifics on the contested 'MVNHL' trademark.
