TikTok Files for 'TIKTOK STUDIO' Trademark, Expanding into Multimedia and Business Tools
Feb/12/2025
On January 30, TikTok filed for the trademark 'TIKTOK STUDIO' along with a logo-branded 'STUDIO' in the U.S., signaling a significant expansion beyond its core social media platform. The filing covers a broad range of downloadable software applications, from tools for creating and managing multimedia content—including videos, photos, and audio—to business-focused solutions like data analytics, revenue tracking, and accounting. Additionally, TikTok aims to offer educational resources, software development tools, and social networking features, positioning itself as a comprehensive platform for both creators and businesses. The trademark also encompasses telecommunications services such as streaming, webcasting, and community forums, indicating TikTok’s intention to deepen its role in digital content production and management. This expansion comes as TikTok faces a potential U.S. ban under the Biden-approved "Protecting Americans from Foreign Adversary Controlled Applications Act". Trump is exploring alternatives, with Oracle, Amazon, and Microsoft among potential buyers. ByteDance seeks a joint venture to retain partial control, but negotiations remain uncertain. The following visualization provides detailed information on the scope and applications of TikTok’s new trademark filing.
