OpenAI Files Trademark for New Hardware and AI Products, Hinting at Expansive Growth
Feb/10/2025
On January 31, OpenAI filed a comprehensive trademark application with the USPTO covering an extensive range of AI-related products and services, signaling potential expansion into consumer hardware and robotics. The filing lists items like AI-powered headphones, smartwatches, VR/AR headsets, and even humanoid robots designed for interaction and entertainment. This move follows reports of OpenAI’s collaboration with former Apple designer Jony Ive on hardware development, though CEO Sam Altman noted that a prototype may take several years. The application also references custom AI chips, suggesting OpenAI’s ambitions to co-develop semiconductor technology with Broadcom and TSMC, targeting a 2026 release. In addition to hardware, the trademark covers an array of software applications for natural language processing, machine learning, and quantum computing. OpenAI’s growing focus on physical products and proprietary technology underscores its broader strategy to cement a dominant role in both the AI software and hardware ecosystems, expanding far beyond its origins as a research-focused organization. The following visualisation provides detailed information on OpenAI’s new trademark, highlighting the broad scope of products and services included in the application.
