Converse Opposes ‘ALL-STAR CALLOUT’ Trademark to Protect Iconic Branding
Jan/06/2025
On January 3, Converse filed a U.S. trademark opposition against the National Hot Rod Association’s 'ALL-STAR CALLOUT' mark, which covers apparel and toy vehicles. Converse argued that the trademark closely resembles its established series of trademarks, including 'ALL STAR' and 'CONVERSE ALL STAR CHUCK TAYLOR', potentially causing brand confusion. This action follows Converse’s December filing of updated trademarks 'ALL STAR' and 'CONVERSE CHUCK TAYLOR ALL STAR' with redesigned patterns to ensure brand continuity. A subsidiary of Nike, Converse has been a footwear staple since its 1920 'All Star' sneaker debut and remains a popular brand in the U.S., contributing $2 billion to Nike’s $51.4 billion global revenue in 2024. The following visualization provides detailed information on Converse’s recent trademark filings and the opposed trademark.
