Xiaomi Strengthens Global Brand Protection with WIPO Victory and New Trademark Filing
Dec/30/2024
Xiaomi solidified its brand protection efforts with a recent victory in a WIPO domain dispute and the filing of a new U.S. trademark for 'SU7'. On December 19, 2024, Xiaomi secured the transfer of <miusastore.com>, a domain registered by Nexter International, after the WIPO panel found it was being used in bad faith to mimic Xiaomi’s official site and sell counterfeit products. This legal win complements Xiaomi’s December 5 trademark filing for 'SU7', covering a wide range of tech products and services, including wearable devices, AI hardware, and scientific instruments. With a 13% share of the global smartphone market and $21 billion in annual smartphone revenue, Xiaomi’s actions reflect its commitment to safeguarding its brand and expanding its footprint in competitive global markets. The following visualization provides detailed information about the 'SU7' trademark.
