Nike Expands Women’s Market Reach with 'FLYPLATE' Trademark and Skims Partnership
Feb/19/2025
On February 6, Nike filed a U.S. trademark application for 'FLYPLATE' in the footwear category, reinforcing its continuous push for innovation in athletic gear. Simultaneously, the sportswear giant announced a strategic collaboration with Skims to launch NikeSkims, a new brand set to debut this spring. The collection, blending Nike’s performance expertise with Skims’ signature body-conscious designs, will feature apparel, footwear, and accessories tailored exclusively for women. Designed to accommodate athletes at all levels, NikeSkims will focus on inclusivity, offering extended sizing and styles meant to enhance natural body movement. The collaboration also marks a pivotal moment in Nike’s efforts to regain momentum in the women’s market, a strategy that has previously included refining its sneaker line and simplifying its leggings and sports bras. Skims, co-founded by Kim Kardashian in 2019, has rapidly expanded its presence, securing partnerships with the NBA, WNBA, and USA Basketball while establishing its first permanent retail location in Washington, D.C. With this latest move, Nike aims to strengthen its appeal among female consumers while revitalizing its brand amid financial challenges, shifting consumer preferences, and increased competition.
