LVMH Sells Off-White to Bluestar Alliance, Ending Partnership
Oct/04/2024
LVMH has sold Off-White LLC, the luxury streetwear brand founded by Virgil Abloh, to New York-based Bluestar Alliance, according to a Monday press release. While the financial details were undisclosed, LVMH, which acquired a majority stake in Off-White in 2021, expressed pride in Abloh’s legacy and named Bluestar Alliance as the ideal partner to carry it forward. Bluestar, which owns brands like Hurley and Scotch & Soda, praised Abloh as a trailblazer whose innovative fusion of street culture and high fashion will continue to inspire their brand strategy. This sale marks a strategic shift for LVMH, whose fashion and leather goods segment remains the company's strongest revenue generator, bringing in over €42 billion in 2023. The tag cloud below highlights the US-registered and pending textual trademarks by Off-White, categorized by related classes.
