Nvidia Seeks to Guard Its Brand Amid Soaring AI Fortunes
Oct/23/2025
Nvidia has requested an extension to oppose the trademarks 'INVIDI' and 'INVIDI Make an Impression', arguing they are confusingly similar to its own globally recognized name. The marks, filed for advertising and SaaS services, could be mistaken for Nvidia’s brand, particularly given its prominence in digital and AI technologies. The move comes as the chipmaker cements its status as the world’s first $4 trillion company, propelled by unprecedented demand for its GPUs that underpin generative AI systems. Data center revenue surged 142% to $115 billion in fiscal 2025, driven by sales of its H100 and H200 processors, while anticipation builds for its next-generation Blackwell chips. Yet, challenges loom: export restrictions on China have trimmed its market exposure, and rivals—from AMD to in-house chipmakers at Amazon and Google—are racing to catch up.
