Instagram Reinforces Brand Power Through Dual UDRP Wins
Dec/04/2025
Instagram has strengthened its global brand defenses after securing two UDRP victories, shutting down domains that sought to capitalize on its enormous visibility and commercial influence. Panels ordered the transfer of <instafollowersbuy.com>, which sold fake followers while mimicking Instagram’s trademarks, and <instagramfollowerpro.com>, which similarly exploited the platform’s name to imply affiliation—both found to be confusingly similar to Instagram’s marks and registered in bad faith. These rulings underscore Instagram’s increasingly assertive approach to brand protection at a time when the platform commands two billion monthly active users, 92% U.S. brand awareness, deep engagement among Millennials and Gen Z, and a central role in the creator economy. Even as Instagram navigates regulatory scrutiny and rising competition, its aggressive policing of trademark misuse illustrates a clear strategy: safeguarding one of the world’s most valuable digital brands from imitators seeking to trade on its cultural and commercial reach.
