Adidas Defends the Stripes as Growth Accelerates
Jan/07/2026
Adidas moved swiftly on January 7 to oppose the U.S. registration of E ELECT, arguing that its three-stripe-like design on everyday apparel—from hoodies to wristbands—risks blurring one of sport’s most recognizable visual signatures. The filing underscores how fiercely the German group guards its brand as it builds momentum: adidas remains Europe’s largest sportswear maker and Nike’s closest global rival, with a brand value near $14.5 billion and record net sales of €23.7 billion in 2024. North America and Greater China now rival Europe as growth engines, while heavy investment in design and R&D signals confidence in future lines. For a company whose identity is stitched into three simple stripes, vigilance in trademark enforcement is not legal housekeeping — it is a commercial necessity.
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Adidas Defends the Stripes as Growth Accelerates
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