Cooper Hefner Seeks to Reclaim Playboy Brand in $100M Bid
Oct/22/2024
Cooper Hefner, the youngest son of Playboy founder Hugh Hefner, is making a $100 million offer to acquire the iconic Playboy brand and its intellectual property. Hefner aims to privatize the once-revered men’s lifestyle magazine, separating it from the struggling Playboy Group, whose stock has plummeted by over 90% since going public in 2021. Under his proposal, the remaining segments of the Playboy Group, including a social media app and lingerie business, would operate independently under a new name, with a 10% stake in the new Playboy venture. Despite Cooper’s prior attempts to revive the brand during his tenure as chief creative officer, including removing and reintroducing nudity, Playboy’s influence has waned considerably since its peak in the 1970s. However, its strong global recognition ensures the brand’s legacy endures. Following is a tag cloud showing all US textual registered and pending trademarks by Playboy with related classes, highlighting the breadth of intellectual property associated with the brand.
