Highlights

LG Strengthens AI Portfolio with ‘GRAM AI’ Trademark and Diversified Growth Strategy

LG Strengthens AI Portfolio with ‘GRAM AI’ Trademark and Diversified Growth Strategy Dec/13/2024

On December 11, LG Electronics Inc. filed a U.S. trademark application for 'GRAM AI', a suite of artificial intelligence (AI) software designed to enhance laptop functionality. The trademark covers interactive AI-based software capable of managing laptops and responding to user inquiries, as well as providing built-in AI services operated via laptop applications. This reflects LG’s broader strategy to solidify its presence in AI technologies while leveraging its established leadership in consumer electronics, vehicle components, and home appliances. As the flagship of LG Group, one of South Korea’s top four conglomerates, LG Electronics remains a dominant player in the global markets for televisions, smart devices, and white goods like refrigerators and air conditioners. Meanwhile, LG Chem focuses on advanced battery technologies, supplying automakers and energy storage systems, while LG Display pivots to OLED panels for vehicles and aircraft. With subsidiaries like LG U+ pioneering 5G advancements, LG Corporation continues to diversify its revenue streams while investing heavily in R&D for emerging technologies such as AI, batteries, and biotechnology. The 'GRAM AI' trademark marks another step in LG’s efforts to stay at the forefront of innovation. The following visualization provides detailed information about LG’s new trademark and a chart showcasing the most valuable South Korean brands in 2024.