Nintendo’s Switch 2 Debut Rekindles Console Market Frenzy
Jun/05/2025
After an eight-year wait, Nintendo has launched the Switch 2, a next-generation gaming console poised to reinvigorate the company’s hardware-driven business. With a larger screen, improved graphics, integrated voice chat, and screen-sharing capabilities, the Switch 2 refines its predecessor’s hybrid appeal. Released at €305 in Japan and €426 for the international version, it arrives alongside the new 'Mario Kart World' game, with Nintendo projecting 15 million units sold by March 2026 and a 63% year-over-year revenue boost to €11.6 billion. Enthusiastic queues snaked around retailers from New York to Tokyo as fans—some in costume—camped overnight to be among the first buyers. The original Switch, with over 150 million units sold globally, remains a pillar of Nintendo’s hardware legacy. Now, with competition intensifying from Sony and Microsoft and amid industry job cuts and consumer price fatigue, Nintendo is betting on the Switch 2 not just as a product, but as a platform for growth, creativity, and long-term relevance. Following chart shows gaming software unit sales for Nintendo Switch worldwide from 2020 to 2025, broken down by region (in million units), highlighting key geographic trends in platform engagement and market performance.
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