Epic Games Moves to Defend Its Turf in Children’s Tech and Gaming
Feb/12/2026
Epic Games has escalated its brand defense strategy, filing a series of U.S. oppositions against Epic Kids over the marks GetEpic, Epic by TAL, and ReadEpic, each covering a sweeping array of online games, AI-powered learning tools, connected toys, publishing services, and educational software. The contested applications span everything from virtual reality gaming and interactive e-books to smart robot toys and cloud-based artificial intelligence platforms for children’s cognitive development—territory that increasingly overlaps with Epic’s broader ambitions in digital ecosystems. By challenging the use of 'Epic' across entertainment, education, and AI-driven technologies, the Fortnite maker is signaling that it views the term not as generic enthusiasm but as a commercially valuable asset worth guarding across adjacent markets. The move reflects a wider industry trend: as gaming, edtech, and AI converge, intellectual property boundaries are becoming more contested—and more consequential.
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