As AI Competition Heats Up, Nvidia Tightens Control Over Its Name
Jan/09/2026
In early January 2026, Nvidia moved to protect the commercial reach of its brand, filing a U.S. trademark opposition against “INVIDIA,” an automotive-parts mark it argues risks confusion with its own name, while also seeking more time to challenge “CUDA,” a proposed trademark for television production that echoes Nvidia’s flagship GPU computing platform. The legal maneuvers coincide with a moment of extraordinary momentum for the chipmaker: at CES in Las Vegas, Chief Executive Jensen Huang unveiled Vera Rubin, a new generation of AI server systems designed to slash training and inference costs as models swell toward trillions of parameters. As Nvidia races to cement its dominance in “physical AI,” simulations, and large-scale networking—while navigating fraught U.S.-China export politics—the company is signaling that its intellectual property, like its silicon, is not up for dilution.
