Adidas Flexes Legal Muscle as Earnings Hit Record High
Feb/24/2026
Adidas has paired courtroom vigilance with financial momentum, filing a U.S. opposition against the 'JW Juan Wagner' mark for fitness consultation services on the grounds that its logo echoes the company’s iconic three-stripe design. The move comes as the German sportswear group reports record annual revenues of €24.8 billion, up 4.8% year over year, with operating profit climbing to €2.1 billion and margins strengthening despite tariffs and currency headwinds. Encouraged by double-digit growth across markets and disciplined full-price sell-through, chief executive Bjørn Gulden has authorized a €1 billion share buyback, signaling confidence in the brand’s trajectory. With major global sporting events ahead and a locally driven strategy gaining traction, Adidas appears intent on defending both its intellectual property and its expanding market share at a moment when key rivals remain in transition.
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