Canadian Tire Acquires Hudson’s Bay IP in Patriotic Bid to Preserve Retail Legacy
May/20/2025
In a deal steeped in national sentiment, Canadian Tire Corporation has agreed to acquire the intellectual property of Hudson’s Bay Company for approximately C$30 million (US$21.4 million), marking a significant chapter in the unraveling of one of Canada’s oldest commercial institutions. The acquisition, which includes historic trademarks such as HBC Stripes, Hudson’s Bay Company, and The Bay—though notably excluding its treasured art and artifact collection—awaits court approval and is expected to close this summer. In parallel, CTC has submitted bids for several leasehold locations, signaling a broader interest in physical retail assets. The move follows HBC’s bankruptcy filing in March, citing disruptive U.S. tariff policies and declining financial viability, which led to liquidation plans and widespread store closures. Viewed by many as a cultural and commercial salvage operation, CTC’s acquisition aims to preserve a piece of Canada’s retail identity. “We are proud to steward these iconic brands into our—and their—next century,” said CEO Greg Hicks, framing the transaction as both a patriotic gesture and a customer-centric strategy. The following tag cloud illustrates the trademark portfolio held by Canadian Tire Corporation in the United States—including both registered and pending marks across various classes—alongside Hudson’s Bay’s U.S. trademark portfolio, offering a visual snapshot of how these historic retail brands align and contrast in intellectual property scope.
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