S&P Pushes Back on ‘Fortune 500’ Trademark Amid Index Turf Battle
Jun/16/2025
Standard & Poor’s Financial Services lodged a formal opposition on June 13 against FORTUNE MEDIA IP LIMITED’s attempt to trademark 'FORTUNE 500' for a suite of financial indexing and analysis services. S&P contends that the mark infringes upon its well-established 'S&P 500' family of trademarks—flagship indices synonymous with market benchmarks—arguing not only phonetic similarity but also functional overlap across international classes 35 and 36. This legal maneuver underscores S&P’s intent to safeguard its brand identity in an increasingly crowded financial data landscape. The opposition comes as trademark policing becomes more technologically sophisticated, with tools like the Trademark Watchdog app providing automated detection of naming conflicts and industry class intersections, streamlining enforcement for rights holders and counsel alike. Following tag cloud shows portfolio trademarks of Standard & Poor’s Financial Services with relating classes.
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