Ford Sharpens Digital Strategy with 'GRIDRACK' Amid Domain Enforcement Wins
Jul/01/2025
Ford Motor has filed a new U.S. trademark for 'GRIDRACK', covering advanced software to control and monitor vehicle accessories, along with a portfolio of modular storage and organizational solutions for vehicles, garages, and workshops. The filing describes a comprehensive ecosystem that spans smart containers, wireless charging pads, electronic sensors, and integrated hardware for optimizing vehicle and cargo space. Following visualisation shows detail info on the 'GRIDRACK' trademark, illustrating its scope across connected vehicle integration and flexible cargo management. Simultaneously, Ford has prevailed in two recent WIPO proceedings, securing the transfer of domains mimicking its trademarks—including <fordescape.com> and <jerrytaylorford.com>—which had been misused for competitor ads. These defensive victories come as Ford pivots to protect its digital assets and streamline brand integrity, while 'GRIDRACK' signals its broader push to combine connected vehicle technologies with physical utility solutions for modern consumers.
