Walmart Files 'SCOOP' Trademark Amid Corporate Restructuring and Strategic Shift
May/23/2025
On May 21, Walmart filed a U.S. trademark application for SCOOP in connection with swimwear, signaling continued investment in its private-label fashion portfolio even as the company undertakes a substantial corporate restructuring. In an internal memo to staff, Walmart executives confirmed that around 1,500 corporate roles are being eliminated—largely across U.S. operations, global technology teams, and its Walmart Connect advertising business—as part of an effort to flatten hierarchies, boost agility, and accelerate innovation in a fast-moving retail landscape. The company emphasized that while roles are being cut, new ones will also be created to align with future business needs. These changes arrive amid broader cost pressures, including tariffs, which have led Walmart to raise prices on select goods despite its continued efforts to shield customers. Yet the restructuring is explicitly positioned as a forward-looking move, decoupled from short-term economic shocks. With U.S. e-commerce operations turning profitable in Q1 and automation reshaping its labor model, Walmart is clearly reorienting itself for long-term competitiveness. As part of its broader strategy to grow brand equity through owned labels, the following visualization presents detailed information on the newly filed SCOOP trademark in the United States, including classifications and goods covered under the application.
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