Salesforce Defends Its 'Force' Family of Marks in Trademark Disputes with BlueBerry and Canadian Technology Properties
May/09/2025
In a calculated effort to protect its expansive 'Force' trademark portfolio, Salesforce Inc. lodged formal oppositions on May 8 against two separate filings that it claims encroach upon its intellectual property. The first case targets BlueBerry’s proposed trademark 'SEMANTICFORCE', which covers a broad suite of goods and services including data processors, computer hardware and software for semantic and visual media analysis, as well as software-as-a-service (SaaS) and platform-as-a-service (PaaS) offerings. Salesforce argues that the mark risks consumer confusion with its well-established trademarks such as 'SALESFORCE', 'DREAMFORCE', 'SURVEY FORCE', and 'TRIALFORCE'. In a parallel action, Salesforce also filed an opposition against Canadian Technology Properties' 'OUTFORCE' mark, which is linked to SaaS platforms and advisory services for business efficiency and management. The cloud software giant contends that “OUTFORCE” similarly overlaps with its extended family of trademarks, including 'VISUALFORCE', 'SCHOOLFORCE', and 'SALESFORCE ESSENTIALS'. The oppositions underscore Salesforce's aggressive brand protection strategy as it seeks to preserve the distinctiveness and commercial integrity of its flagship naming convention amid a rapidly expanding digital services landscape.
