Omnicom Acquires Interpublic to Create World’s Largest Advertising Giant
Dec/09/2024
Omnicom has successfully acquired its rival, Interpublic, solidifying its position as the largest global advertising company with annual revenues exceeding $20 billion. The merger brings together two New York-based powerhouses that manage renowned agencies responsible for iconic campaigns for brands such as Apple, Mastercard, and L’Oréal. With a pre-merger market value of $20 billion for Omnicom and $11 billion for Interpublic, the acquisition is set to redefine the advertising industry’s competitive landscape. This consolidation enables the combined entity to better navigate a sector increasingly shaped by technology, data, and artificial intelligence, as traditional advertising firms face growing challenges from tech giants like Google and Meta. The newly formed giant now surpasses UK-based WPP, which previously held the top spot with $15 billion in annual revenue, fundamentally altering the global market hierarchy. The following chart highlights Omnicom Group's earnings before interest, taxes, depreciation, and amortization (EBITDA) worldwide from 2014 to 2023, alongside Interpublic Group’s EBITDA over the same period, measured in millions of U.S. dollars, illustrating the financial heft of the new advertising titan.
