Dallas Challenges Apparel Brand Over Strikingly Similar Logo
Feb/04/2025
The City of Dallas is locked in a trademark dispute with clothing brand Triple D Gear over a logo that bears a striking resemblance to its own. While Dallas has used its emblem since 1972, it was only officially trademarked in 2020—six years after Triple D Gear secured its own registration in 2014. The controversy centers on the nearly identical three-line ‘D’ designs, with Dallas featuring a green leaf symbolizing sustainability and Triple D Gear incorporating a five-pointed star as a nod to Texan heritage. Though the intent behind the apparel brand’s design remains unclear, the similarities have raised concerns over consumer confusion and brand identity infringement. As legal proceedings unfold, the case underscores the complexities of trademark disputes, particularly when legacy branding collides with later commercial adaptations. The following visualisation showcases both logos, highlighting their similar patterns and structural resemblances, further illustrating the core issue at the center of this dispute.
