Ceci New York Challenges ‘CECE’ Trademark in Bid to Protect Expanding Home Goods Portfolio
Apr/22/2025
On April 22, Ceci New York filed a formal opposition against CHAUS IPCO, LLC over its pending trademark ‘CECE’, citing a likelihood of confusion with its existing marks ‘CCCC CECI NEW YORK’, ‘CECI STYLE’, and ‘CECI’. The contested application targets a wide range of home goods—including bedding, towels, fabrics, and curtains—that Ceci New York argues significantly overlap with its own product categories. Specifically, Ceci’s registered marks cover items such as blanket throws, decorative pillows, non-paper place mats, linen napkins, textile towels, and curtains, many of which mirror those listed in CHAUS’s filing. The opposition underscores the complexities of trademark class overlap, particularly in lifestyle and home décor sectors where branding distinctions can easily blur. The following visualization shows detailed information on the opposed trademark ‘CECE’, providing a clearer view of its classification, commercial intent, and potential infringement risk. This case further underscores the increasing importance of comprehensive trademark monitoring and clearance solutions to protect intellectual property in overlapping product categories—an area where our Watchdog trademark monitoring app excels. Available on both iOS and Android, Watchdog is specifically designed to help users detect class conflicts, monitor filings globally, and support opposition strategies with precision and efficiency.
